Month on month
Sharp July jump
New patients moved from 66 in June to 103 in July, a gain of 37 patients. That was the biggest month-on-month lift shown anywhere in the current 2026 Cockburn line.
Summary
July Performance Summary
Across Cockburn Central and Beeliar, July closed with 146 combined new patients, 399 inbound calls, 92 enquiries, and 5 Google Ads leads. Cockburn carried the month’s strongest patient growth, while the clearest next step is turning Beeliar demand and shared traffic growth into more booked outcomes.
146
Combined New Patients
Cockburn Central delivered 103 new patients and Beeliar delivered 43.
399
Inbound Calls
Phone demand stayed strong across both clinics, led by Google Business and search traffic.
92
Enquiries
Cockburn Central recorded 60 enquiries and Beeliar recorded 32.
5
Google Ads Leads
All Google Ads leads came through the Cockburn Central campaigns.
Learned
Key July Learnings
Cockburn converted momentum
Cockburn Central turned July into its strongest month of 2026, rising to 103 new patients and pulling well ahead of every prior July shown in the table. Search, calls, and total enquiry volume all stayed active around that lift.
Beeliar needed stronger conversion
Beeliar still generated 32 enquiries and 111 inbound calls, but July closed on only 43 new patients. The gap between active demand and final patient output points more to follow-up and conversion than to a visibility shortage.
Traffic outpaced attribution clarity
Website traffic climbed to 3.63K visits and Meta delivered low-cost click volume, yet enquiry source detail still stayed patchy, especially in Beeliar. July’s stronger top-line visibility did not translate into equally clear attribution.
Graphics
July Graphics
View remaining graphics
New Patients
New Patient Performance
Cockburn Central
July 2026
July 2026 recorded 103 new patients for Cockburn Central. That was a major jump from June and the strongest July shown across the historical table.
New Patients
103
Up 37 from June 2026.
Vs July 2025
+151%
103 this July against 41 last July.
Direction
Breakout
Highest month of 2026 and highest July shown.
| Month | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| January | 51 | 29 | 62 | 64 |
| February | 62 | 3 | 50 | 71 |
| March | 76 | 30 | 79 | 69 |
| April | 74 | 62 | 69 | 79 |
| May | 79 | 41 | 72 | 69 |
| June | 47 | 53 | 60 | 66 |
| July | 100 | 69 | 41 | 103 |
| August | 65 | 67 | 54 | - |
| September | 64 | 84 | 79 | - |
| October | 59 | 92 | 81 | - |
| November | 41 | 93 | 61 | - |
| December | 28 | 54 | 51 | - |
Year on year
Well ahead of prior Julys
July 2026 came in above July 2025 at 41, July 2024 at 69, and July 2023 at 100. Cockburn did not just improve on last year; it set a new July high in the table.
Year-to-date
2026 pace moved clear
January to July 2026 totals 521 new patients, versus 433 in 2025, 287 in 2024, and 489 in 2023. July widened Cockburn’s lead over every comparison year.
Beeliar
July 2026
July 2026 recorded 43 new patients for Beeliar. That was a clear pullback from June and the softest month the clinic has posted so far in 2026.
New Patients
43
Down 23 from June 2026.
Vs July 2025
-36%
43 this July against 67 last July.
Direction
Pulled Back
Below June and below every prior July shown.
| Month | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| January | 98 | 63 | 51 | 58 |
| February | 81 | 73 | 87 | 49 |
| March | 91 | 72 | 94 | 63 |
| April | 65 | 87 | 57 | 48 |
| May | 100 | 60 | 63 | 61 |
| June | 62 | 49 | 70 | 66 |
| July | 91 | 62 | 67 | 43 |
| August | 76 | 72 | 53 | - |
| September | 67 | 59 | 78 | - |
| October | 71 | 45 | 41 | - |
| November | 53 | 80 | 60 | - |
| December | 62 | 66 | 67 | - |
Month on month
Momentum reversed
New patients moved from 66 in June to 43 in July, a decline of 23 patients. That reversed the June recovery and made July the clinic’s lightest 2026 month so far.
Year on year
Below every prior July
July 2026 came in below July 2025 at 67, July 2024 at 62, and July 2023 at 91. This was not just a softer comparison to last year; it was the weakest July in the four-year view.
Year-to-date
Gap widened further
January to July 2026 totals 388 new patients, versus 489 in 2025, 466 in 2024, and 588 in 2023. July widened Beeliar’s gap against every comparison year rather than narrowing it.
Leads
Lead Performance
Cockburn Central
60 enquiries
July recorded 60 enquiries for Cockburn Central. Volume was strong, but most of it still sat inside existing-patient activity or without a clear source rather than clearly attributable new-business opportunities.
Total Enquiries
60
Enquiries recorded during July.
Search-Linked Enquiries
5
Three Google Ads call enquiries and two landing-page enquiries were clearly linked to source.
Existing Patient Activity
49
Most July enquiry logging still sat in existing-patient activity.
No Clear Source
55
Most enquiries still did not carry a clear source label.
Enquiry Mix
Existing patients49 · 82%
Attended1 · 2%
Not interested4 · 7%
Appointment booked6 · 10%
Source Split
No clear source55 · 92%
Google Ads call extension3 · 5%
New patient offer page2 · 3%
Lead discussion
High volume, weak attribution
Cockburn recorded 60 enquiries, but 49 sat under existing-patient activity and 55 still had no clear source attached. That means July’s enquiry count shows demand was active, but it does not yet show cleanly which channels drove the strongest new-business opportunities.
The more encouraging signal is that 7 enquiries had already moved into attended or appointment-booked outcomes. July’s main gain here is not chasing more top-line enquiry volume; it is preserving cleaner source and stage detail inside the volume already coming through.
Beeliar
32 enquiries
July recorded 32 enquiries for Beeliar. Volume was there, but every enquiry still sat in the same opening stage and none carried a clear source label.
Total Enquiries
32
Enquiries recorded during July.
Lead Stage Spread
1
Every enquiry stayed in the same opening stage.
New Lead Stage
32
All July enquiries were still sitting in the same early stage.
Source Assigned
0
No clear source was recorded across the July enquiries.
Lead Quality Mix
New lead stage32 · 100%
Lead discussion
Volume present, outcome unclear
Beeliar did not have an enquiry shortage in July. The issue is that all 32 enquiries remained in the same starting stage, so stronger opportunities could not be separated from early contacts or from those progressing toward booked treatment.
That makes July’s Beeliar picture more of a conversion and follow-up issue than a visibility issue. Calls and enquiry volume were both active, but the lead pathway did not preserve enough detail to show where momentum was turning into patients.
Calls
Call Performance
Cockburn Central
July 2026
Inbound Calls
288
Total inbound phone activity across July.
Answer Rate
98.3%
283 answered calls and 5 missed calls.
Unique Callers
187
Most call activity still came from distinct callers.
Avg Talk Time
2.4m
Average duration across answered calls.
Call flow
High volume, strong handling
Call Outcome Mix
Answered283 · 98%
Missed5 · 2%
New vs Returning Callers
First-time callers119 · 41%
Returning-caller calls169 · 59%
Call Source Mix
Google Business profile225 · 78%
Google Ads call extension57 · 20%
Cockburn pool4 · 1%
Clinic mobile2 · 1%
Call picture
Local discovery still led
Google Business Calls
225
The clinic’s main phone driver stayed local discovery.
Google Ads Calls
57
Paid search still added a meaningful second layer of phone demand.
Keyword Detail
3
Keyword detail was limited, led by glo dental cockburn.
Top Keyword
glo dental cockburn
The most common keyword phrase identified in tracked call searches.
Cockburn’s July phone picture was strong on both volume and handling. Google Business remained the clinic’s dominant call source, while Google Ads still contributed nearly one in five inbound calls, giving paid search a meaningful support role rather than a minor presence.
Beeliar
July 2026
Inbound Calls
111
Total inbound phone activity across July.
Answer Rate
98.2%
109 answered calls and 2 missed calls.
Unique Callers
96
Most call activity still came from distinct callers.
Avg Talk Time
2.3m
Average duration across answered calls.
Call flow
First-time callers still led
Call Outcome Mix
Answered109 · 98%
Missed2 · 2%
New vs Returning Callers
First-time callers71 · 64%
Returning-caller calls40 · 36%
Call Source Mix
Google Business profile96 · 86%
Google Ads phone number15 · 14%
Call picture
Phone intent stayed active
Google Business Calls
96
Most phone demand still came through local discovery.
Google Ads Calls
15
Paid search still contributed a meaningful secondary call layer.
First-Time Callers
71
New callers made up most of July’s phone activity.
Key Takeaway
Strong capture
Beeliar answered 109 of 111 calls, keeping phone handling very strong through July.
Beeliar’s phone demand stayed healthy in July and was handled well, but it remained heavily dependent on Google Business visibility. Search still contributed call volume, yet the clinic’s softer patient result suggests the bigger gain sits after the phone rings rather than before it.
Meta Ads
Meta Ads Performance
Meta delivered strong July traffic at low cost. The channel expanded reach efficiently, but its value showed most clearly in visits and exposure rather than direct enquiries.
Impressions
142,582
Broad local visibility across July.
Clicks
2,537
Efficient traffic generated from the active campaigns.
Spend
$1,076.17
Moderate monthly investment for broad-reach traffic.
Avg CPC
$0.42
Click efficiency stayed low-cost.
Campaign mix
Share of Meta clicks
Traffic | LPV | CBO
1,771 clicks · $766.18 · 70%
EOY rebate campaign
764 clicks · $305.74 · 30%
Brand awareness
2 clicks · $4.25 · 0.1%
Top Click Share
70%
The LPV traffic campaign drove most of Meta’s click volume.
Top Reach Driver
64%
The LPV traffic campaign also drove most of Meta’s impressions.
Best Cost Efficiency
$0.40
The EOY rebate campaign delivered the lowest cost per click.
Channel Role
Traffic
Meta’s strongest July value sat in reach and visits rather than direct lead visibility.
Discussion
Efficient reach, indirect value
Meta delivered 2,537 clicks at a low $0.42 average CPC, which made it an efficient traffic and visibility channel through July. The LPV campaign carried most of that volume, while the rebate campaign added a second layer of offer-focused traffic at similarly efficient cost.
The channel’s limitation is not cost efficiency. It is result visibility. July’s Meta activity clearly helped expand visits and keep offers in market, but the report still does not show the same direct enquiry signal here that search and phone channels produce more clearly.
Google Ads
Google Ads Performance
Search remained the clearest direct-intent channel in July. Cockburn Central carried most of the click volume and all Google Ads leads, while Beeliar kept search visibility but did not convert that demand into July leads.
Performance summary
Impressions
4,752
Search visibility across the active July campaigns.
Clicks
399
Traffic generated from July search activity.
Spend
$6,765.83
Total July search investment.
Leads
5
All Google Ads leads came through Cockburn Central.
Account CTR
8.40%
Search clicks held at a healthy overall click-through rate.
Avg CPC
$16.96
Average click cost across all active July campaigns.
Cockburn Click Share
76%
Cockburn Central drove most of the account’s July click volume.
Best CPL
$156.88
Cockburn brand search delivered the lowest cost per lead.
Campaign mix
Share of search clicks
Non-Brand | Cockburn Central | Search
189 clicks · $4,163.63 · 2 leads · 47%
Brand | Cockburn Central | Search
115 clicks · $470.65 · 3 leads · 29%
Non-Brand | Beeliar | Search
95 clicks · $2,131.55 · 0 leads · 24%
Discussion
Cockburn carried search results
Google Ads remained the clearest high-intent channel in July, but the account’s result leaned heavily toward Cockburn Central. Cockburn drove 76% of total clicks and all 5 leads, with brand search producing the most efficient lead cost of the three active campaigns.
Beeliar still held search presence through 95 clicks and 1,315 impressions, but that visibility did not translate into a recorded July lead result. That does not automatically mean demand disappeared; it more likely points to a weaker handoff between search activity, enquiry capture, and booked progression on the Beeliar side.
Website Traffic
Website Traffic Performance
Website traffic reached 3.63K visits in July, up 30.61% on the prior period. Visibility expanded materially, so July’s softer Beeliar patient result is better read as a conversion issue than a top-of-funnel traffic issue.
Traffic source mix
July traffic by source
Paid social1,540 · 43%
Organic708 · 20%
Referral667 · 18%
Direct / none443 · 12%
Paid search228 · 6%
Other39 · 1%
Traffic discussion
Growth widened the funnel
July traffic rose more than 30% period on period, led by paid traffic while still retaining a solid organic and referral base. That mix matters because it shows the month’s visibility was broad rather than dependent on a single source.
The practical read is that July did not suffer from a lack of attention. Top-line traffic expanded, Cockburn converted that visibility into stronger patient growth, and Beeliar did not. That contrast puts the next focus on conversion quality and follow-up rather than reach alone.
Landing Pages
Landing Pages
Google Ads
Beeliar new patient offer
The location-specific Beeliar offer page continued to support search-led acquisition and landing-page call activity in July.
Open page
Google Ads
Cockburn new patient offer
The Cockburn-specific offer page remained the destination for the location’s search-led new-patient activity in July.
Open page
Meta Ads
Veneers offer
One of the core offer pages used to support July Meta visibility and traffic activity.
Open page
Meta Ads
Invisalign offer
A second offer page continuing to support social-led awareness and prospect traffic.
Open page
Wins
July Wins
Cockburn broke out
Cockburn Central reached 103 new patients, its best month of 2026 and the strongest July shown in the historical table.
Search still drove intent
Google Ads produced the clearest high-intent result, with all 5 leads coming through Cockburn’s search campaigns and brand search delivering the best lead efficiency.
Traffic stayed broad
Website traffic climbed to 3.63K visits and both clinics answered more than 98% of inbound calls. July showed healthy reach and strong phone handling even where patient conversion differed by clinic.
Action Plan
Action Plan
1
Clean up attribution
July visibility was strong, but source clarity still lagged inside the enquiry data, especially where Beeliar recorded 32 enquiries with no clear source. Sharper attribution would make channel decisions more reliable immediately.
2
Protect Cockburn efficiency
Cockburn search campaigns carried most click volume and all Google Ads leads in July, but non-brand spend remained expensive relative to the lead result. The stronger opportunity is to protect what worked while tightening efficiency inside the bigger spend lines.
3
Lift Beeliar conversion
Beeliar still had active calls, enquiries, and search visibility, yet those signals did not translate into a strong July patient total. The clearest next gain is improving follow-up quality and progression from first contact into booked treatment.